Local hoteliers have introduced three- to five-day packages in response to a decline in the average length of stay from tourists visiting the island, according to latest data from the Planning Institute of Jamaica (PIOJ).
The developing trend, which sees visitors maximising on their experience through shorter stays and multiple destinations, has resulted in an estimated decline of 1.5 per cent in the growth of Jamaica’s hotel and restaurant industry over the period April to June 2018.
In fact, it’s the first time that the country’s hotel and restaurant industry has experienced a decline since July 2014 sending signals that there might be a shift in the sector that once positively impacted the economy.
Statistics presented by the PIOJ last week showed that while the country’s stopover arrivals increased by 5.2 per cent, of which foreign national arrivals increased by 4.9 per cent, the average length-of-stay by foreigners dipped 6.7 per cent to 7.5 nights. Still, visitor expenditure increased by 4.4 per cent to US$723 million.
“Hoteliers have introduced newer three- to five-day packages to cater to this segment of the market…this has contributed to the decline in the average length-of-stay by foreign nationals observed since mid-2017,” director general of the PIOJ, Wayne Henry, told journalists last Thursday during the review of economic performance for the period April to June 2018.